BLENDING CULTURES AND DEFINING NEW ONES TO RE-CARVE THE SOCIETAL LANDSCAPE
We live in a rich time marked by the fusion of diverse cultures, lifestyles and experiences. A time of embracing the unfamiliar as an opportunity for true progress. As we grow and change from exposure to these new perspectives, we undergo a remarkable transformation. It’s more than a simple blending of cultures. It’s the creation of something entirely new. A Neoculture.
Neoculture is inspired by 4 macro trends - Purpose Positive, Sub-Urbanization, Regenerative Generation, Future of Betterment - highlighting where projects are headed and why inhabitants’ expectations of these spaces have changed.
For Tarkett, the influences of Neoculture are represented in its product and solutions offerings, which are meaningful to these shifts in the market and are aligned to customers’ evolving expectations.
The Tarkett products launching this year clearly demonstrate the influences of Neoculture as seen through the colors, textures and experiences throughout the showroom.