Flooring for Automotive Stores

The Road to Transformation

The auto industry has experienced plenty of change over the decades, but none more so than during the international health crisis. Altered consumer attitudes and behaviors to buying and leasing cars have triggered changes to the traditional showroom model, as well as the aftermarket industry.

Showrooms have doubled down on the idea of becoming an experience center. One where the customer can touch and play without fear of the hard sell. Tarkett has a long track record in helping the automotive sector get things right, whether that’s working with franchise showrooms, independent dealers or aftermarket suppliers. Our wealth of interior design, manufacturing and logistics knowledge ensures that the right mix of flooring products are selected for your target socioeconomic groups.