African American woman wearing black leather jacket, beige crop top, and jeans window shopping African American woman wearing black leather jacket, beige crop top, and jeans window shopping

Retail - Bringing People In

Make Every Touch Point Matter

As the shopping journey has evolved with multiple touch points, the role of the physical store has changed.

With that change, retailers are competing to get shoppers in-store. As a result, the floor, working with other physical and digital aspects, has a part in drawing shoppers into the store. 

African American woman wearing a leather jacket, beige crop top, and jeans window shopping African American woman wearing a leather jacket, beige crop top, and jeans window shopping

Flooring's Role

Data has shown that a dirty floor turns shoppers away, and with that, lost sales and dollars along with a negative impression of the brand. Tarkett understands that the floor working with other aspects of the space has the ability to:
  • Draw shoppers into the store
  • Lead and guide them around the store
  • Increase dwell time
  • Increase potential to add $$ to the shopping cart as a result 
  • Increase and enhance the brand

Entry Ways

Retail Solution Guide

Find out which trends are shaping the sector and how Tarkett can help retailers create an exceptional experience across every square foot of the site footprint. 

More on Retail

An image of a shoe store displaying rows of neatly arranged shoes on shelves. The store is well-lit with natural light streaming in from large windows, creating a warm and inviting atmosphere.
Retail

Find out which trends are shaping the sector and how we can help retailers create an exceptional experience across every square foot of the site footprint.